Shanghai, China. – January 25, 2011 - Chips&Media,Inc., a leading company in silicon  video Intellectual Property (IP), today announces that it has set up a research and development(R&D) center in Shanghai, China as part of a unified strategy aiming to further expand their business in China.

Strengthen R&D capabilities for the Chinese market

With the launch of Chips&Media R&D center in China, now they can get into closer relationship with local customers and partners and can become more supportive and responsive of technical support and services than before.

The new R&D center will mainly focus on:

• developing advanced video solutions to meet the local market needs
• Improving cost competitiveness through optimization of IP design
• helping Chinese customers to accelerate their time-to-market and to gain a competitive advantage in their businesses with the video IP

Building a larger presence in China

Throughout the ups and downs in the semiconductor industry, the Chinese market has continued to grow, which gets account for about 41% of the global semiconductor market. In recognition of the strategic importance of China, Chips&Media has continuing many activities in China, including this establishment of the new R&D center in Shanghai.

\"Chips&Media\'s business in China has grown at a rapid pace in recent years. We believe that our expanded R&D presence will allow us to strengthen our leadership in next super power country, China and to ready for market penetration with more accessibility.\" said Chips&Media CEO Steve Kim. 

About Chips&Media

Chips&Media,Inc. is a leading video IP provider based in Seoul, Korea(Republic of). Its video codec technologies cover the full line-up of video standards such as MPEG-2, MPEG-4, H.263, H.264/AVC, MVC, VC-1, RealVideo, AVS and VP8 from D1 to full HD resolution. Its advanced ultra-low power and high performance technology has been chosen by more than 40 top-tiers based in US, Europe, Korea, Taiwan, China and Japan and has proven in silicon reaching 50 millions of units. For more information, please visit the company\'s web site at www.chipsnmedia.com.