Chips&Media to showcase its latest video IPs at Mobile World Congress 2011

Showcases technology leadership in video intellectual property at MWC2011

Seoul, Korea. –February8, 2011 - Chips&Media,Inc., a leading company in silicon  video Intellectual Property (IP), today announces that it will demonstrate the latest video technologies at the Mobile World Congress 2011 in Barcelona, Spain from February 14th through 17th.

 At the show, Chips&Media will be displaying a large number of end-user devices powered by Chips&Media's IP, including table PCs, smartphones, digital photo frames and portable media players.

 Chips&Media will also demonstrate its latest technologies that are now enabling powerful video acceleration on cutting-edge semiconductors:

• BODA950, a multi-standard High Definition(HD) hardware decoder IP that covers a  wide range of video standards including WebM(VP8), Theora for HTML5 streaming video and H.264 MVC for stereoscopic view (3D)
• CODA960, a multi-standard HD hardware codec IP that delivers dual HD or 60fps video processing capabilities.
• CODA980, a multi-standard HD video decoder and encoder IP core that features the highest quality of encoding and better coding efficiency with CABAC enabled.
• OpenMAX demonstrations of the latest BODA/CODA  series 9, targeting the most commonly-used OSes like Linux, Windows CE and Android.

Chips&Media will be located at stand F12 in Hall 2. To request a meeting with Chips&Media at Mobile World Congress 2011, please email pr@chipsnmedia.com.

About Chips&Media

Chips&Media,Inc. is a leading video IP provider based in Seoul, Korea(Republic of). Chips&Media's video codec technologies cover the full line-up of video standards such as MPEG-2, MPEG-4, H.263, H.264/AVC, MVC, VC-1, RealVideo, AVS and VP8 from D1 to full HD resolution. Its advanced ultra-low power and high performance technology has been chosen by more than 40 top-tiers based in US, Europe, Korea, Taiwan, China and Japan and has proven in silicon reaching 50 millions of units. For more information, please visit the company's web site at www.chipsnmedia.com.