Sorenson Media today announced that Chips&Media has licensed the Sorenson Spark Software Developers Kit (SDK) to include the Sorenson Spark video decoder in Chips&Media's optimized video IP. Chips&Media
video technology provides multi-standard video codec support for consumer multimedia devices, including
Sorenson Spark is the industry's most ubiquitous video codec and was the first codec used in Macromedia
Flash, now Adobe Flash. The decoder exclusively enables the playback of hundreds of millions of videos on
the Internet, including those on YouTube, the single largest online video destination site today. The
Sorenson Spark SDK allows developers to integrate the Sorenson Spark decoder into a wide array of
programmable chipsets and semiconductors. The kit is designed to provide Sorenson Spark decoding on
any platform, including custom silicon.
The optimized Sorenson Spark decoder will be bundled with Chips&Media's video IP that will be designed
into Chips&Media's customer chipsets to deliver high performance video applications on low power consumer multimedia devices. Some of the industry's largest semiconductor and mobile device manufacturers rely on
Chips&Media technology to efficiently play back video content.
"We are thrilled to be able to include the Sorenson Spark decoder in our video technology offering," said
Steve Kim, president and CEO at Chips&Media. "Our end customers have been asking us for a hardware
optimized implementation of the Sorenson Spark video decoder. We are now positioned to offer this to our
customers who will have access to the millions of videos on the Internet that can only be played back using
the Sorenson Spark decoder."
"Our Sorenson Spark decoder is the ideal addition to Chips&Media's optimized silicon IP offering,"said Peter Csathy, president and CEO of Sorenson Media. "This partnership is the latest in a series of licensees who
see the Sorenson Spark decoder as a necessary part of mobile phones and other multimedia devices. With
Chips&Media's large customer base of semiconductor manufacturers, even more consumers will have access
to the widest and deepest base of online video content."
empower customers to easily and affordably access and deploy the highest-quality video across the
Internet. Included among its products and services are the Sorenson 360 Video Delivery Network (VDN);
Sorenson Squeeze, the gold standard encoding application; Sorenson Squish and SquishNet, an easy-to-use browser-based video publishing platform for user-generated content; and Sorenson Spark, the industry's
most widely used video codec, which today enables mobile devices and other consumer products to play
back the largest selection of video on the Internet. Since its inception in 1995, Sorenson Media has been
instrumental in mainstreaming Internet video, and is committed to dramatically improving the online video
experience for content creators and consumers alike.
Chips&Media,Inc. (Chips&Media) is a leading video IP provider based in Seoul, Korea (Republic of).
Chips&Media's video codec technologies cover the full line-up of video standards such as MPEG-2, MPEG-4,
H.263, H.264/AVC, VC-1, RealVideo and AVS from D1 to HD resolution. Its advanced ultra low power multi-
codec video IP has been chosen by more than 30 top-tiers based in US, Europe, Korea, Taiwan, China and
Japan and has been proven in silicon reaching 20 millions of units.