Chips&Media to demonstrate advanced video IP technologies & End Products with Chips&Media IP,
including smartphones, Portable Media Players, Smartbooks February 1, 2010 -- Chips&Media, Inc., the leading provider of video Intellectual property (IP) cores, today
announced that it will show off its advanced decoder and encoder IP cores, Coda851 and Chips&Media-powered
end products at Mobile World Congress 2010 in Barcelona, Spain from February 15th through 18th. Chips&Media
will be located at stand 2F12 in Hall 2. During the show, Chips&Media will be presenting the latest devices empowered by Chips&Media's video
technologies, including smart phones, mobile internet devices, smart books and portable media players from top
consumer electronics brands. Demonstration from Chips&Media can be found at Chips&Media's stand 2F12 in Hall 2 include:
Real-time Full HD encoder IP Its newest encoding and decoding solution, Coda851 delivers the highest quality multi-standard encoding
and decoding capabilities, including H.264, MPEG-4, MPEG-2, VC-1, DivX, RealVideo and AVS,at full HD
resolutions. Coda851 entirely offloads video encode/decode processing to hardware, requiring less than
1MIPs of CPU loads and providing bandwidth improvements of over 30%.
Multi-format decoder IP The Boda7503 is a multi-standard IP core simultaneously decoding of multi-codec including H.264, MPEG-4,
MPEG-2, VC-1, DivX, RealVideo and AVS at Full HD(1920x1080) resolutions, 30fps. It will be demonstrated at
FPGA board up to 16 channels.
Chips&Media will introduce its 3'rd generation video IP, BODA9 platform which can decode full HD 1080p multi-
format including SVC at 60fps and CODA9 platform which can encode H.264 High profile at full HD resolution at
30fps . The paper will be available from the booth. About Chips&Media Chips&Media,Inc. (Chips&Media) is a leading video IP provider based in Seoul, Korea (Republic of). Chips&Media's
video codec technologies cover the full line-up of video standards such as MPEG-2, MPEG-4, H.263, H.264/AVC,
VC-1, RealVideo and AVS from D1 to Full HD resolution. Its advanced ultra low power multi-codec video IP has been
chosen by more than 40 top-tiers based in US, Europe, Korea, Taiwan, China and Japan and has been proven in
silicon reaching 25 millions of units. For more information, please visit www.chipsnmedia.com
