Chips&Media Delivers its First AVS+ Core to Address the Growing Digital Set-top box Market in China

Seoul, Korea – August 1, 2013 – Chips&Media, Inc., - a leading company in silicon video Intellectual Property (IP) – announced today that it has delivered CODA966 and CODA988, the first AVS+ enabled cores to a couple of leading semiconductor companies.

The new Video and Audio Coding standard of China (AVS+) is already being used on a trial basis for 3D satellite broadcasting in China. China Central Television (CCTV), a national TV station of China, officially announced that by the end of 2013 it will complete trials of AVS+ satellite broadcasting and begin HD broadcasting service. AVS+ will certainly be the dominant standard as one of the video formats for China Satellite broadcasting as well as Terrestrial broadcasting.

CODA966 is a hardware codec IP that is capable of 1080p video encoding at 30fps and decoding at 60fps with almost all video industry standards including H.264, MVC, H.263, MPEG1/2/4, VC-1, Theora, VP8, RealVideo and AVS, and now AVS+ as well as Google’s image format WebP, which recently decided to be used by Facebook. CODA988 is also based on the same decoder platform with CODA966 and has strengthened high-quality encoding capabilities up to 1080p60 with H.264 High Profile.

“We’ve been very pleased to announce the availability of AVS+, which will enhance our comprehensive portfolio of standards. We expect that the AVS+ will be a key requirement which impacts on the industry chain to meet the rapidly growing demand for 3DTV and High-Definition broadcasting in China,” said Steve Kim, CEO of Chips&Media.

“It will definitely help us expand our existing capabilities in China and maximize opportunities for evolving China’s set-top market.”