Seoul, Korea – March 18, 2013 – Chips&Media,Inc., a leading company in silicon video Intellectual Property(IP), today unveils the latest addition to its comprehensive multi-codec CODA9 family, the CODA966 video codec IP, including support for Chinese new AVS+ video standards.
AVS+ is a Chinese second generation video coding standards which was jointly released by the Ministry of Industry and Information Technology (MIIT) of China and the State Administration of Radio, Film and Television's (SARFT) Department of Science and Technology to meet increasing demand for new broadcasting technologies, such as HDTV and 3DTV. The AVS+ specification adopts three new advanced coding technologies - advanced entropy coding (AEC), a frame-level weighted quantization (AWQ), and enhanced field coding (B-Direct, P-Skip) - and can achieve similar coding efficiency and subjective image quality with H.264/AVC high profile at a same bitrate.
AVS+ was approved as a Chinese national standard in July 2012, and is now being implemented in 3DTV broadcasting trial from January 2013 by China Central Television (CCTV). According to DigiTimes, the overall LCD TV shipments in China are expected to reach 43 million units in 2013, among which 2D products will account for 20 million with around 50 percent market share.
Based on its CODA9 series, delivering full HD 1080p video decode and encode at up to 60 frames per second (fps), supporting the most extensive range of broadcasting standards such as MPEG-2, H.264/AVC, MVC, VC1, AVS as well as the advanced internet contents standards including MPEG4, Sorenson, VP8 and Theora, adding AVS+ capability, Chips&Media’s CODA966 enables allow customers to easily address China’s next generation consumer markets with impressive multimedia capabilities and exceptional performance.
Starting with CODA966, Chips&Media will further extend AVS+ decode capability on its sibling family of CODA9 platform, CODA980 and its low end CODA7 platform within Q3, 2013. Chips&Media’s CODA966 will be available for delivery from the end of March.