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Chips&Media to establish an R&D center in China

Shanghai, China. –January 25, 2011 - Chips&Media, Inc., a leading company in silicon video Intellectual Property (IP), today announces that it has set up a research and development(R&D) center in Shanghai, China as part of a unified strategy aiming to further expand their business in China.

Strengthen R&D capabilities for the Chinese market

With the launch of Chips&Media R&D center in China, now they can get into a closer relationship with local customers and partners and can become more supportive and responsive of technical support and services than before.

The new R&D center will mainly focus on:

developing advanced video solutions to meet the local market needs improving cost competitiveness through optimization of IP design helping Chinese customers to accelerate their time-to-market and to gain a competitive advantage in their businesses with the video IP

Building a larger presence in China

Throughout the ups and downs in the semiconductor industry, the Chinese market has continued to grow, which gets accounts for about 41% of the global semiconductor market. In recognition of the strategic importance of China, Chips&Media has continued many activities in China, including the establishment of the new R&D center in Shanghai.

“Chips&Media's business in China has grown at a rapid pace in recent years. We believe that our expanded R&D presence will allow us to strengthen our leadership in the next super power country, China and to ready for market penetration with more accessibility,” said Chips&Media CEO Steve Kim.

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