July 14, 2008 -- Chips&Media, Inc. unveiled its new Boda7503 video decode core supports HD(1080p) multi-standard format including Chinese Audio Video Standard (AVS). AVS was approved as a Chinese national standard in March 2006 and put into commercial use for IPTV by China Netcom, the leading broadband communications and fixed-line telecommunications operator in China. Now AVS is wending its way to HDTV, CH-DVD, Mobile TV, and video surveillance systems and in the near future, AVS will certainly be the dominant standard for video and audio coding in China. Chips&Media’s Boda7503 is a highly optimized decode core that supports H.264, MPEG-2, MPEG-4, VC-1, RealVideo, MJPEG in addition to AVS up to HD(1080p). Using a unique and optimal hardwired architecture makes it possible to meet stringent power requirements.