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RDA Selects Chips&Media's HD video technology for Mobile AP and DTV Platforms

Seoul, Korea. – Mar 25, 2015 - Chips&Media, Inc., a leader in silicon video Intellectual Property (IP), today announces that RDA Microelectronics has integrated Chips&Media’s HD multi-standard codec core into its new family of SoC designs, which is available on the market.

RDA adopted Chips&Media’s core to achieve superior video features and the highest performance in the development of its next-generation SoC designs targeting digital consumer electronics applications including DTV and Mobile AP. Its first mobile AP chip RDA8810/8811 series has shipped to end customers with Chips&Media's video codec IP inside. And there will be more DTV/Mobile AP products powered by Chips&Media cutting edge video codec technology in the market soon.

Steve Kim, CEO at Chips&Media says: “We are delighted to be working with RDA, the world’s leading provider of digital consumer ICs. Combining RDA’s leadership in communication, video, and display processing technologies with our proven expertise in multi-codec technologies will create stronger market momentum in the digital home entertainment area.”

About RDA Microelectronics

RDA Microelectronics is a fabless semiconductor company that designs, develops, and markets wireless systems-on-chip and radio-frequency semiconductors for cellular, connectivity, and broadcast applications. The Company’s product portfolio currently includes baseband, radio-frequency front-end modules, power amplifiers, transceivers, Bluetooth system-on-chip, Wi-Fi, Bluetooth, and FM combo chips, FM radio receivers, set-top box tuners, analog mobile television receivers, CMMB mobile television receivers, walkie-talkie transceivers, and LNB satellite down converters. For additional information, please see the Company’s website at

About Chips&Media

Chips&Media is a leading video IP provider based in Seoul, Korea (Republic of). Its advanced ultra-low power and high-performance video technology has been chosen by more than 70 top-tiers based in the US, Europe, Korea, Taiwan, China, and Japan and has proven in silicon reaching 260 million units. For more information, please visit the company’s web site at

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