top of page

Broad Range of Chips&Media-powered Solutions Displayed at 2010 Embedded Systems Conference (ESC)

April 19, 2010 -- Chips&Media, Inc., the leading provider of video Intellectual property (IP) cores, today announced that it will demonstrate Chips&Media-powered solutions and its latest video IP core - Boda7503v2, at Embedded System Conference (ESC) 2010 to be held from 27th to 29th April, at the McEnery Center, San Jose.

Chips&Media’s HD video platform has been licensed by more than 40 industry leaders and powered smartphones, mobile internet devices, portable media players, laptops, HDTVs, and set-top-boxes.

Building on the market-proven success, Chips&Meda has now introduced the bandwidth-optimized decoder IP core - Boda7503v2. It delivers full HD 1080p video decoding up to 30fps with multi-standards support including H.264, MPEG-1/2/4, VC-1, DivX, H.263, RealVideo, Sorenson Spark, and even AVS. The Boda7503v2 utilizes a tiled memory addressing scheme and its proprietary bus protocol for enhanced memory management so that latency reduction, better memory efficiency, and performance can be achieved.

Demonstration from Chips&Media can be found at stand 2232. To request a meeting with Chips&Media during the conference, please email us at


bottom of page