Chips&Media and Innofidei Unveil New Chip Design for CMMB in China Market

July 27, 2009 -- Chips&Media, Inc., the leading provider of video Intellectual property (IP) cores, today announced that Innofidei, Inc., a fabless semiconductor company for the mobile TV broadcast market of Beijing, Silicon Valley and Taipei, has completed its CMMB single chip design tape out and scheduled to ship in the coming months.    Innofidei’s ARM-based new chip design used a Chips&Media’s BodaDx Video IP core family as a video engine supports CMMB standard and video decoding such as H.264, MPEG-4.     “We were very pleased that had achieved first silicon success in china market. We have adopted by 5 more China based semiconductor companies since 2007 and expect these unit shipment and royalty growth to continue as the explosive market opportunity in China.” said Steve Kim, Chips&Media’ CEO. According to MIIT, China’s mobile TV market was predicted to reach over USD 2.5billion in 2011, and CMMB(China Multimedia Mobile Broadcasting), the Chinese-developed digital mobile broadcasting standard, was growing quickly in China. About Innofidei Innofidei, Inc. founded in Sept 2006 in Beijing, Silicon Valley and Taipei, dedicates itself to provide enabling IC and system solutions for the mobile TV broadcast market. Based on low power VLSI and RF/Mixed-signal technologies, has developed a competitive low-power and low-cost chip products.  Innofidei has also built up close partnership with ABS, Analog Devices, Huaqi, Lenovo, TechFaith, UTStarcom and ZTE.  For more information, please visit www.innodfidei.com About Chips&Media Chips&Media,Inc. (Chips&Media) is a leading video IP provider based in Seoul, Korea (Republic of). Chips&Media’s video codec technologies cover the full line-up of video standards such as MPEG-2, MPEG-4, H.263, H.264/AVC, VC-1, RealVideo and AVS from D1 to HD resolution. Its advanced ultra low power multi-codec video IP has been chosen by more than 30 top-tiers based in US, Europe, Korea, Taiwan, China and Japan and has been proven in silicon reaching 20 millions of units. For more information, please visit www.chipsnmedia.com

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