SAN DIEGO and SEOUL, KOREA -- August 26, 2009 -- Sorenson Media today announced that Chips&Media has licensed the Sorenson Spark Software Developers Kit (SDK) to include the Sorenson Spark video decoder in Chips&Media’s optimized video IP. Chips&Media video technology provides multi-standard video codec support for consumer multimedia devices, including mobile phones. Sorenson Spark is the industry’s most ubiquitous video codec and was the first codec used in Macromedia Flash, now Adobe Flash. The decoder exclusively enables the playback of hundreds of millions of videos on the Internet, including those on YouTube, the single largest online video destination site today. The Sorenson Spark SDK allows developers to integrate the Sorenson Spark decoder into a wide array of programmable chipsets and semiconductors. The kit is designed to provide Sorenson Spark decoding on any platform, including custom silicon. The optimized Sorenson Spark decoder will be bundled with Chips&Media’s video IP that will be designed into Chips&Media’s customer chipsets to deliver high performance video applications on low power consumer multimedia devices. Some of the industry’s largest semiconductor and mobile device manufacturers rely on Chips&Media technology to efficiently playback video content. “We are thrilled to be able to include the Sorenson Spark decoder in our video technology offering,” said Steve Kim, president & CEO at Chips&Media. “Our end customers have been asking us for a hardware optimized implementation of the Sorenson Spark video decoder. We are now positioned to offer this to our customers who will have access to the millions of videos on the Internet that can only be played back using the Sorenson Spark decoder.” “Our Sorenson Spark decoder is the ideal addition to Chips&Media’s optimized silicon IP offering,” said Peter Csathy, president and CEO of Sorenson Media. “This partnership is the latest in a series of licensees who see the Sorenson Spark decoder as a necessary part of mobile phones and other multimedia devices. With Chips&Media’s large customer base of semi-conductor manufacturers, even more consumers will have access to the widest and deepest base of online video content.” About Sorenson Media Sorenson Media (www.sorensonmedia.com) offers comprehensive, award-winning video solutions that empower customers to easily and affordably access and deploy the highest-quality video across the Internet. Included among its products and services are the Sorenson 360 Video Delivery Network (VDN); Sorenson Squeeze, the gold standard encoding application; Sorenson Squish and SquishNet, an easy-to-use browser-based video publishing platform for user-generated content; and Sorenson Spark, the industry’s most widely used video codec, which today enables mobile devices and other consumer products to playback the largest selection of video on the Internet. Since its inception in 1995, Sorenson Media has been instrumental in mainstreaming Internet video, and is committed to dramatically improving the online video experience for content creators and consumers alike. About Chips&Media Chips&Media,Inc. (Chips&Media) is a leading video IP provider based in Seoul, Korea (Republic of). Chips&Media's video codec technologies cover the full line-up of video standards such as MPEG-2, MPEG-4, H.263, H.264/AVC, VC-1, RealVideo and AVS from D1 to HD resolution. Its advanced ultra low power multi-codec video IP has been chosen by more than 30 top-tiers based in US, Europe, Korea, Taiwan, China andJapan and has been proven in silicon reaching 20 millions of units. For more information, please visit www.chipsnmedia.com.