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Chips&Media to Demonstrate Latest IP at Mobile World Congress 2010

February 1, 2010 -- Chips&Media, Inc., the leading provider of video Intellectual property (IP) cores, today announced that it will show off its advanced decoder and encoder IP cores, Coda851 and Chips&Media-powered end products at Mobile World Congress 2010 in Barcelona, Spain from February 15th through 18th. Chips&Media will be located at stand 2F12 in Hall 2.

During the show, Chips&Media will be presenting the latest consumer devices empowered by Chips&Media’s video technologies, including smartphones, mobile internet devices, smartbooks, and portable media players from top consumer electronics brands.

Demonstration from Chips&Media can be found at Chips&Media’s stand 2F12 in Hall 2 include:

Real-time Full HD encoder IP Its newest encoding and decoding solution, Coda851 delivers the highest quality of multi-standard encoding and decoding capabilities, including H.264, MPEG-4, MPEG-2, VC-1, DivX, RealVideo, and AVS, at full HD resolutions. Coda851 entirely offloads video encode/decode processing to hardware, requiring less than 1MIPS of CPU loads and providing bandwidth improvements of over 30%. Multi-format decoder IP The Boda7503 is a multi-standard IP core that is able to decode multi-format of video streams, including H.264, H.263, MPEG-2/4, VC-1, DivX, RealVideo, and AVS at Full HD(1920x1080) resolutions, 30fps. It will be demonstrated on an FPGA board with 16 channels.

Moreover, Chips&Media will introduce its 3’rd generation video IP, BODA9™ platform which can decode full HD 1080p multi-format including SVC at 60fps and CODA9™ platform which can encode H.264 High profile at full HD resolution at 30fps. The paper will be available from the booth.

About Chips&Media

Chips&Media, Inc. is a leading video IP provider based in Seoul, Korea. Chips&Media’s video codec technologies cover the full line-up of video standards such as MPEG-2, MPEG-4, H.263, H.264/AVC, VC-1, RealVideo, and AVS from D1 to Full HD resolution. Its advanced ultra-low power multi-codec video IP has been chosen by more than 40 top-tiers based in the US, Europe, Korea, Taiwan, China, and Japan and has been proven in silicon reaching 25 million units. For more information, please visit

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