Hypersilicon Becomes New Distributor of Chips&Media Video IP Cores in China

SEOUL, KOREA – August 20, 2009 - Chips&Media, Inc., the leading provider of video Intellectual property (IP) cores, today announced that it has broadened the company's sales network in China with the addition of Hypersilicon as a new distributor and strategic partner. "Chips&Media is a leader in semiconductor IP for digital multimedia consumer applications. It was the first company to deliver silicon and market proven multi-format video IP cores supporting up to high definition(1920x1080p)," stated Thomas Yan, Vice president at Hypersilicon. "We will use our experience with strong sales track records to drive new business and increase market penetration" "Chips&Media is very pleased to start working with Hypersilicon as its sales partner in china market," said Steve Kim, president & CEO at Chips&Media. "Chips&Media's presence in China region continues to expand with its Shanghai office that covers local sales and service support. By adding proven distribution partner, we will be able to meet the existing demand for Chips&Media advanced technologies. About HyperSilicon HyperSilicon Co., Ltd. is a private held company in Beijing, with a branch office in Shanghai, China. The company supplies FPGA-based rapid prototyping board to SOC/IP designers and the company is the sales agent of some worldwide IP vendors. StarFire series FPGA boards have been widely used in the China market and have helped customers decrease the time to market for various products. As the first and only Development Kit Partner of Altera in China, the company is strong at customizing the FPGA board design. About Chips&Media Chips&Media,Inc. (Chips&Media) is a leading video IP provider based in Seoul, Korea (Republic of). Chips&Media's video codec technologies cover the full line-up of video standards such as MPEG-2, MPEG-4, H.263, H.264/AVC, VC-1, RealVideo and AVS from D1 to HD resolution. Its advanced ultra low power multi-codec video IP has been chosen by more than 30 top-tiers based in US, Europe, Korea, Taiwan, China and Japan and has been proven in silicon reaching 20 millions of units. For more information, please visit www.chipsnmedia.com

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